Fashion shoots – they just, like, happen, right? Wrong!
These things are a logistical rodeo as editors and art directors coordinate vendors, flowers, dresses, models, jewelry and more. Somehow, they make it look insanely easy.
Arkansas Bride editor Lindsay Irvin and multimedia producer Trent Ogle give us a peek at the 2012 Fall/Winter Bride cover shoot led by photographer Jason Masters and designer Waynette Traub.
The shoot, conducted earlier this year at Masters’ Little Rock studio, also benefits from the expertise of Jessica Zimmerman of A Southern Tradition, who talks in the video about her idea behind the floral and decorative concept of the cover.
So sit back and watch it all come together. Yep, looks easy!