There is no stopping Jessica Simpson. She has more than 20 product lines available, including clothes, shoes, handbags, accessories, perfume, luggage and, now, diamond jewelry for Zales.
The Diamonds Are A Girl’s Best Friend Collection will range in price from $79.99 to $999, and will be available in stores in October – just in time for the holiday season. The design of the white gold heart pendant pictured was inspired by Jessica’s own handwriting. Many of her fine jewelry designs, including this heart pendant, would make for lovely bridal jewelry.
For her part, Jessica sounds excited. “I have always wanted to design fine jewelry and am very excited to launch a new collection exclusively at Zale. Jewelry is a very personal expression that celebrates who you are and this collection is very much a reflection of who I am. With their expertise in diamonds, Zale is the perfect partner. I can’t wait to bring beautiful diamond jewelry to women and girls everywhere as part of the Jessica Simpson Collection.”
Theo Killion, CEO of Zales Corp., gushed about the partnership: “We are thrilled to have Jessica Simpson join the Zale family. This is a partnership of two great brands. Jessica Simpson is an established designer brand with great awareness and millions of fans throughout the world, while Zale is one of the best known names in fine jewelry. We look forward to joining forces to provide our customers with an exciting new line capturing Jessica Simpson’s unique design perspective.”
This new venture is likely to push her fashion empire above $1 billion. That’s “billion” with a “b”!
(This blog was originally posted by BackSeatCuddler.com.)
