Low’s Bridal Gets a Fresh Start with New Owner

Jordan Hood is saying “I do” to a new adventure, ready to lead Low’s Bridal into its new chapter as sole owner.

Owning Low’s Bridal was never something Jordan Hood thought could happen to her. The famous bridal store had been a Low/Prince family legacy for nearly half a century—until 2024. When Dorcus Low Prince was ready to step away as the sole owner, she had no doubts about the one person she could trust to carry on the tradition.

“When the Low’s family was ready to retire, they called me—and the rest is history,” Jordan said. “I am very thankful and honored to carry on this incredible business. To sum it up in a classic cliché: right place, right time.”

Jordan Hood has worn many hats throughout her career but has always kept one foot in the bridal world. A graduate of Parsons, The New School of Design in New York, she pursued her passion for textile arts and fashion. Over the last 15 years, she has worked across industries, from women’s retail markets to tech startups, specializing in digital marketing and small business development. With her deep experience in marketing, entrepreneurship and even wedding photography, Dorcus knew Jordan was the perfect choice to take the reins.

“There are so many incredible aspects of this business that I am excited to continue,” Jordan said. “One of the things that I am honored to do is take care of the employees that support this business. There are few opportunities for women working to support their families in this region. I look forward to continuing to support them and this community.”

With over 2,500 gowns ready to be tried on, Jordan is eager to welcome every bride who walks through Low’s doors—sharing in their joy as they find the dress of their dreams. While the store’s legacy remains, a new chapter begins, filled with fresh ideas, timeless elegance and the same heartfelt commitment to every bride’s special moment.

Make an appointment at lowsbridal.com to try on the wedding dress of your dreams!